Projects may vary but our approach and process tends to follow a common structure. This is a 10 point plan which provides design services for B2B, B2C and internal communications:
1. Initial briefing
3. Background research
4. Response to brief
5. First stage creative
6. Second stage creative
7. Artwork and production
9. Down the pub to celebrate!
10. Post production evaluation
When offering full communications support to any client we see the evaluation stage as a vital part of the service we offer.
This can involve a number of different methods but fundamentally we are looking at the success of the project against the objectives set out in the brief, be it an increase in sales, share of voice, or increased brand awareness within the market.
Open Agency: engaging design with measurable results.