Kinleigh Folkard & Hayward

KFH has been operating in the London property market since 1977 and has grown to be one of the Capital's largest independent property services groups. Their residential network of branches has surpassed 60 locations making KFH one of the most successful and well-known property brands in London.

Open were approached to create a campaign that would position them as a serious player in the central London residential property market.

Industry:
Real Estate


How we helped:
Brand positioning
Print
Digital
Advertising

Challenge:
The objective was to drive awareness of the KFH brand within the Central London market, demonstrating relevance through messaging and proof points that connect with their target audience.

Execution:
The result was a concept based around ‘targeted property expertise delivering successful results’. The design features a bold circle layered to create a striking target over relevant areas of the Capital. The use of the strong line ‘Think Central London property. Think KFH’ helps position them confidently. The supporting messaging delivers a combination of two key benefits of the KFH service (reputation and expertise), suggesting that the unique combination of those benefits delivers the best possible result for the KFH customer.

KFH DM Piece Central Campaign
KFH Absolute Magazine Ad

To achieve maximum reach in the market, the messaging was developed across multiple channels including direct mail, print and outdoor advertising. Alongside the creative execution, Open developed all copy ensuring a consistent tone of voice was applied throughout.

 
KFH Absolutely Cover