Careers at Sea
Long-term client Careers at Sea, part of the Merchant Navy Training Board, commissioned Open to embark on a complete overhaul of their brand including their logo, printed collateral and web presence.
Our main objective was to create a fresh new identity and website with a coherent look and feel that utilised a relevant tone of voice for the specified 14 - 24 age group.
How we helped:
As an information resource for young adults seeking a future at sea, it was essential for the brand to feel approachable, contemporary and relevant to the diverse range of opportunities within the industry. This also applied to the website which required a far more coherent and engaging visitor journey.
Featuring a contemporary arrangement of overlaid 'waves', a striking colour palette and friendly slab-serif typeface, the new identity was applied to a range of printed collateral before its application online.
With most users accessing the website via mobile devices, a responsive structure was our starting point. A simple and flexible CMS and a secure portal for ambassadors were also integrated. The introduction of rich content, regularly updated features, effective SEO copywriting and a clear navigation were all part of what has made this site a tangible success for MNTB.
“All of us are delighted with the results of our rebrand. We have a new logo, website, and a range of collateral that are being put to good use in our promotion work. And all achieved in a well-organised, professional manner, with smiles on faces all round! The team are a pleasure to work with - their creativity and responsiveness made the project a great success. They listened to us and our constant list of requirements and questions – nothing was too much trouble. Thanks to all.”
Head of MNTB