City of London

An incredibly diverse organisation based in the heart of the Capital, the City of London Corporation plays a key role in sustaining London’s lead in international business, finance, culture and the community from its home at Guildhall.

Since 2012, we've worked collaboratively with various stakeholders at the Corporation to deliver a series of bold identities and campaigns for unique attractions and development schemes. These include Guildhall Galleries, the City Visitor Trail, the Bank Junction Redevelopment Scheme and the Considerate Contractor Scheme.

Industry:
Culture, Leisure & Tourism


How we helped:
Brand development
Print
Digital
Advertising

Guildhall Galleries

Challenge:
The Guildhall Galleries boast a Roman Amphitheatre, medieval Great Hall, Library and Church but was missing one unified guidebook to inform and inspire its visitors, leading to a disparate customer journey. 

Execution:
We organised the venue into a series of individual chapters, reworking the visitor journey into one straightforward tour. Brief introductions to each site are supported by fascinating anecdotes, facts, maps and key location icons allowing visitors to enjoy the complex as a single tour or as individual places.

Our look and feel was so well-received the project evolved into a complete brand refresh for the Galleries including signage, event flyers, posters and adverts with visitor satisfaction reported to have increased.

“The guide received a very positive feedback both internally and externally, including our Town Clerk, at the Gallery Launch event last week. All of the spare copies went in a day. So, well done and thank you!!!”

Deimante Naraviene
Culture, Heritage and Libraries, City of London

The City Visitor Trail

Challenge:
The City Visitor Trail is a 90 minute self-guided tour that takes in a feast of culture, history and heritage around the City of London. With highlights including St Paul's, The Bank of England and Tower Bridge, the trail is a must for visitors to London, yet was lacking awareness.

Execution:
Our campaign was designed to celebrate the trail's hidden gems through a quirky typographic alphabet. Featuring architectural icons, cultural experiences and historic locations all found along the walk, it uncovered everything the City has to offer in an engaging way. The campaign was featured across both digital and printed advertising, bus sides and tube posters around London.