Central and North West London (CNWL) NHS Trust required a flexible new identity to represent their services to patients and carers, and break down the barriers associated with mental health and substance abuse.

From brand guidelines and internal engagement collateral to service literature and monthly magazine 'In Brief', the new identity was launched to 50,000 patients and carers.


How we helped:
Brand development
Brand strategy


To create a simple yet dynamic identity for the brand, relevant to both patients and staff. 

The new identity was brought to life with a dynamic speech bubble device, playfully applied to a range of internal and external communications - from the CNWL Annual Review and internal magazine, to membership collateral and user-friendly, customer leaflets. A straightforward style guide was also created, enabling CNWL's internal team to apply the brand consistently in-house.

Eating Disorder Poster
NHS Christmas Card