Post Office

Playing an intrinsic part in the launch of Post Office Money, the retailer's financial sub-brand, Open were tasked with leading the application of their new identity to all in branch material, across a range of on and offline channels.

From product literature and campaign posters to internal communications and POTV animations, the project involved a combination of brilliant creative ideas, craftsmanship and creative copywriting to bring each product to life for the customer, from Home Insurance to Funeral Plans.

Industry:
Retail


How we helped:
Print
Digital
Advertising
Internal Communications

 

Challenge:
Briefed to develop collateral for over 30 financial products, it was essential that each creative idea remained unique and distinguishable on the shelf. With FSA constraints and tight stakeholder deadlines front of mind, the team worked to a challenging schedule to ensure the project was not only delivered on time but was full of personality.

Execution:
Our creatives illustrated hundreds of 'doodles', thriving on the opportunity to indulge in what they do best - creating great ideas that raise a smile. The range of brochure covers, along with clever copywriting and the project's heavy artwork requirement, resulted in a job we're incredibly proud of.

“Open were instrumental in interpreting our new brand identity and bringing it to life. They worked relentlessly to deliver the project for us.”

Nick Morgan, Senior Brand Manager 
Post Office Limited

Open have continued to develop the brand across multiple high-profile product campaigns in branch, but also out-of-home, on the website and within digital and printed advertising.

 

“I found Open's flexible, collaborative & professional manner in the way they approached the project highly refreshing. They made a challenging project a pleasure to deliver.”

Tim Dixon, Project Leader, Marketing
Post Office Limited