Prodigy Living

Greystar’s student accommodation subsidiary, Prodigy Living, required refinement to their brand and roll-out of the new identity at 13 student halls across the UK, in locations including London, Liverpool and Manchester.

With university terms due to start in less than 8 weeks, Open were challenged to refresh the identity and design individual house stamps, signage, posters, t-shirts, student handbooks and leaflets for each property before the students arrived. 

Industry: 
Property management


How we helped:
Brand development
Signage
Print
Social media strategy

Prodigy Colour Logo
 

Challenge:
Following our briefing in early August the team set about completing the project prior to the start of the 2015 academic year in September. Brand consistency, appeal to the target audience and a very quick turnaround were essential.

Execution:
Open applied a strategic approach to the project, initially refining the brand before focusing on its application. Collateral included signage and way-finding, stationery, giveaways, leaflets, uniforms and social media assets for each property. A bold style and consistent tone of voice featured throughout.

"Open’s dedication & excellent management was invaluable to ensuring we met our deadlines. From tops & brochures to signage & leaflets, they went to great lengths to roll out our brand consistently across all collateral. They had a great understanding of our audience becoming true guardians of our brand."

Victoria Patterson, Marketing Director
Greystar Europe Holdings UK

 

To further promote the brand within both the UK and abroad we creating supporting communications including student handbooks, sales literature and digital and printed advertising, all featuring photography arranged and art directed by the Open team. 

All photography, marketing material and brand assets were stored on a branded image bank for the team to access internally.