Following our briefing in early August the team set about completing the project prior to the start of the 2015 academic year in September. Brand consistency, appeal to the target audience and a very quick turnaround were essential.
Open applied a strategic approach to the project, initially refining the brand before focusing on its application. Collateral included signage and way-finding, stationery, giveaways, leaflets, uniforms and social media assets for each property. A bold style and consistent tone of voice featured throughout.