Brand development, Illustration, Animation, Advertising and Roll-out
With their new financial sub-brand in the final stages of development, Post Office needed some support with bringing it to life. We were tasked with leading the application of the new Post Office Money brand and developing it for use across a whole host of deliverables, ranging from product literature to POTV animations.
With FSA constraints and tight stakeholder deadlines front of mind, the team worked to a challenging schedule to ensure the project was not only delivered on time, but was beautifully crafted and full of personality. Hundreds of ‘doodles’ were created and developed to form the base of each piece. Cut out imagery and clever copywriting were then added to create a brand that is consistently charming and memorable as it communicates the benefits of Post Office’s financial offer.
Open were instrumental in interpreting our new brand identity and bringing it to life. They worked relentlessly to deliver the project for us.